Tower 28 Beauty
Swipe Serum Concealer
Swipe Serum Concealer
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A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend. Pro Tip: Select one shade lighter than your skin tone to brighten.
It’s weightless, easy to blend, and has a skin-like natural finish that doesn’t cling to dry patches. Swipe all over to help even skin tone and smooth the look of texture without silicones. Designed for sensitive skin, this non-irritating formula is fragrance-free, alcohol-free, and won’t clog pores.
1.0 BH - Fair with Neutral undertones
2.0 BU - Light with Neutral Cool undertones
3.0 CC - Light with Warm Peach undertones
4.0 DTLA - Light with Medium Cool undertones
5.0 EP - Light with Neutral undertones
6.0 IE - Medium with Light Neutral undertones
7.0 KTOWN - Medium with Neutral undertones
8.0 LBC - Medium with Warm Peach undertones
9.0 MDR - Medium with Olive undertones
10.0 NOHO - Medium with Tan Neutral undertones
11.0 OC - Tan with Medium Warm undertones
12.0 PALI - Tan with Medium Neutral undertones
13.0 PLAYA - Tan with Warm Golden undertones
14.0 PV - Tan Warm with Olive undertones
15.0 SAMO - Deep with Peach undertones
16.0 SB - Deep with Neutral undertones
17.0 SD - Deep with Warm undertones
18.0 SGV - Deep with Golden undertones
19.0 WEHO - Rich with Golden undertones
20.0 WLA - Rich with Neutral undertones
Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
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![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?v=1743546599&width=1445)


![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.webp?v=1743546599&width=1445)




![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.webp?v=1743546599&width=1445)




![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?v=1743546599&width=1445)









![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?v=1743546599&width=1445)



![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?v=1743546599&width=1445)




![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?v=1743546599&width=1445)




![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.webp?v=1743546599&width=1445)




![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?v=1743546599&width=1445)




![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.webp?v=1743546599&width=1445)




![11.0 OC [Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A011_52f66702-33af-4f15-950e-59b68d1c857d.webp?v=1743546599&width=1445)


![12.0 PALI [Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A012_4e54a6ce-88fb-477f-8e1a-6c902b164e9b.webp?v=1743546599&width=1445)




![13.0 PLAYA [Tower 28 Beauty Swipe Serum Concealer in the shade 13.0 PLAYA]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A013_ebfd152f-d662-435b-8fed-80d3b8f87a0a.webp?v=1743546600&width=1445)




![14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A014_40542865-f05e-45d6-bc94-fd9e4d45b5c3.webp?v=1743546600&width=1445)




![15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_dc34bae4-ec12-4cc2-8482-597742f326bb.webp?v=1743546600&width=1445)




![16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.webp?v=1743546600&width=1445)




![17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_dcfb49b6-a739-4e6d-9938-fb6d5b067e6e.webp?v=1743546600&width=1445)




![18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.webp?v=1743546600&width=1445)




![19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.webp?v=1743546600&width=1445)




![20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]](http://vitabloomessentials.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.webp?v=1743546600&width=1445)













